NEWS FROM THE POND

NEWS FROM THE POND

Driver Distraction

Matching 3D Signage to Traffic Speed

May 29th, 2014

The safety of the sign in terms of driver distraction should also be taken into account. Because 3D foam carving technology has the ability to create perfect replicas of any object, 3D billboards can become a dangerous distraction if not designed correctly. Consider, for example, the 3D billboard from Wonderbra which caused no less than five accidents as drivers gawked at the sign. Interestingly, the tone of the billboard can also impact driver distraction.

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