NEWS FROM THE POND

NEWS FROM THE POND

Planes, Trains and Automobiles

3D Signage Beyond the Billboard

March 27th, 2014

Ok- planes might be a stretch, but dimensional signage is appearing more and more around public transportation. Long a standard medium for flat signage, buses, trains, taxis and even corporate vehicles are starting to become platforms for 3D signage. Such platforms have a number of benefits compared to static advertising: they are visible to a broader demographic, their mobility allows for the same sign to come to multiple public events or spaces as desired and they bring a degree of novelty which translates to consumer attention.

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