NEWS FROM THE POND

NEWS FROM THE POND

Using Urban Topography

3D Signage Beyond the Billboard

March 20th, 2014

One of the more interesting trends appearing in large-scale signage is creative and unusual ad placements within urban spaces. Rather than using free-standing billboards, some campaigns are taking the attention grabbing power of 3D signage and kicking things up a notch by situating them in public areas not generally used for advertising. 

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