NEWS FROM THE POND

NEWS FROM THE POND

Changing The Margins

Capturing The Signage Market With 3D

June 13th, 2013

As any signage company knows, the 2D or flat signage market is largely saturated. Margins are thin and becoming thinner at an alarming rate. At the same time, consumers have become largely immune to the majority of commercial signage. After a lifetime of being inundated with billboards and large signs, the effectiveness of such advertising tactics on consumers is in a marked decline. For signage companies, the ability to offer new and captivating signage features, elements which catch the attention of consumers and stand out among the crowd of generic flat signage, is the key to remaining successful while so many companies struggle and fade away.... Click here to read the full article...

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